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BACCARAT Brand Communication

Baccarat Pacific K.K.

baccarat_001

2011

  • Campaign / Promotion planning
  • Creative
  • Media planning / Buying
  • Public Relations

Cosmo is in charge of brand communication for French crystal glass brand Baccarat. Cosmo locally produces advertisement creative for the brand and the three creatives placed in newspaper media between November 2010 and April 2011 won the 2011 ADC Awards. Also in 2011, Cosmo booked and executed a feature article in MRS magazine 50th anniversary issue by conducting overseas coverage in France and effectively communicating the 250 years history of the brand through visits to factories and museums.