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DEUXIEME CLASSE Online Promotion

LA CLASSE CO.,LTD. (Baycrew's Group)

beycrews_3

March 2010 - May 2010

  • Campaign / Promotion planning
  • Media planning / Buying

For the brand’s spring summer collection 2010, Cosmo conducted online promotion for select shop DEUXIEME CLASSE in conjuction with fashion website SPUR.jp operated by publisher Shueisha. The segment was updated every week for three months and introduced products and shops through the eyes of a stylist while suggesting new styling and coordination. Several of the content continued on to the brand website as an attempt to increase traffic to the brand website where consumers can purchase product via EC site.