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“Keep The Lovely World” Campaign



1/8/2010 - 31/12/2010

  • Campaign / Promotion planning
  • Creative
  • Media planning / Buying
  • Public Relations
  • Produce
  • In-store sales promotion

Cosmo planned and produced a first-ever joint campaign of the 4 brands operated by ALICIA Co. which are PAGEBOY, mystywoman, LABORATORYWORK and carnelian. Cosmo developed the campaign theme, logo, visuals and website as well as booked famous model Aya Hirayama to create an exclusive charm to be sold at the brands’ shops during the campaign. Part of the proceeds was donated to WWF as ALICIA’s first attempt at CSR. A press conference and opening event was held at Shibuya Parco on the first day of the campaign in order to secure PR exposure.