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ROXY Total Brand Promotion



4/2011 -

  • Campaign / Promotion planning
  • Research / Consulting
  • Media planning / Buying
  • Public Relations
  • Produce

Cosmo was asked to conduct re-branding for the well-established ROXY. The challenge was to enhance brand image as well as appeal brand to a slightly older group of consumers than the current young audience. Cosmo put together a strategy to conduct tie-ups with appropriate fashion magazines, linked such magazine exposure with in-store promotion, executed a sales promotion campaign and organized an event to enhance brand image.