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tokyoeye Hong Kong Project

Ministry of Economy, Trade and Industry

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1/2011

  • Campaign / Promotion planning
  • Public Relations
  • Produce

tokyoeye is a project to promote and advance Japanese fashion and textile industry in the overseas market. Following its exhibitions in Paris and Shanghai, Cosmo was commissioned to handle the Hong Kong exhibition in 2011. Cosmo was involved in the screening process to select 11 brands, organized their exhibition at Hong Kong Fashion Week, the largest fashion exhibition in Asia, established B-to-B relationships during the exhibition and conducted B-to-C test marketing at popular shopping centers Miramar, select shop Joyce and Taobao website.