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CONVERSE 100th Anniversary Campaign



2007 - 2008

  • Campaign / Promotion planning

To celebrate the brand’s 100th anniversary, Cosmo planned and organized a special campaign to appeal brand slogan “Catch a star”. The campaign was titled “100 stars x 100 dreams” and 100 fans with a dream were chosen to meet 100 celebrities who have made their dreams come true. The content was featured on special campaign website and its visuals and highlights were used in the brand’s advertisement (print, OOH, transit, web, sales tools). Special merchandise was produced to enhance sales along with various charity events, and tie-ups were conducted with children’s magazines and music magazines. The content of the campaign was later compiled into a mook book that was sold together with a commemorative product.