TOP > Works > SPEEDO Total Brand Promotion – 2

SPEEDO Total Brand Promotion – 2



2/2008 - 8/2008

  • Campaign / Promotion planning
  • Creative
  • Media planning / Buying
  • Public Relations
  • Produce
  • In-store sales promotion
  • Limited area sales promotion

Cosmo put together a branding and sales promotion plan for SPEEDO to coincide with the 2008 Summer Olympic Games in Beijing. We created groundwork for PR by inviting media and distributors to a press conference revealing the LZR Racer Olympics model. Cosmo also planned and organized various pop-up stores with distributors to appeal SPEEDO’s amazing technology and new swimwear to the mass audience.