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SPEEDO Total Brand Promotion – 1

GOLDWIN

fasa-do

7/2009 - 11/2009

  • Campaign / Promotion planning

Cosmo’s challenge was to appeal SPEEDO as a sports brand instead of competitive swimwear-only brand. Cosmo put together a pop-up store to coincide with FINA Championships in Italy as well as organized press tours to appeal the brand to a broader audience.