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STARBUCKS COFFEE Promotion

STARBUCKS COFFEE JAPAN

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2005 -2008

  • Campaign / Promotion planning
  • Creative
  • Media planning / Buying
  • Public Relations
  • Produce
  • In-store sales promotion
  • Limited area sales promotion

STARBUCKS COFEE commissioned Cosmo to conduct PR activities for their 10th anniversary in Japan. Cosmo generated press coverage in various print media and held educational coffee seminars with influencers to win their goodwill. Cosmo also planned and executed press tours for journalists to visit STARBUCKS headquarters in Seattle and the brand’s first coffee shop in Pike Place. The tours resulted in in-depth coverages in many magazines. Sponsorship opportunity was secured with TOKYO FM radio program, sales tools were developed and campaign websites were built to secure 360 degrees exposure.