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POPEYE Magazine Special Feature Project

Select Shop Alliance Project

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"POPEYE" 10/3/2011

  • Campaign / Promotion planning
  • Creative
  • Media planning / Buying
  • In-store sales promotion
  • Limited area sales promotion

Cosmo planned and organized a select shop feature article “Let’s go to Jinnan” focusing on Shibuya Jinnan area on POPEYE magazine as part of the magazine’s 35th anniversary special. Four major select shops gathered by Cosmo sponsored the project. Cosmo also created a tote bag in collaboration with POPEYE to use as sales incentive at the featured shops.