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Men’s JOKER Magazine Book-in-book Project

Select Shop Alliance Project

MJ4_SELECT_cover

"Men's JOKER" 10/3/2011

  • Campaign / Promotion planning
  • Media planning / Buying
  • Produce
  • In-store sales promotion

Cosmo teamed up with Men’s JOKER magazine to create a book-in-book feature on select shops to drive traffic to these shops. Cosmo secured sponsorship from each select shop to support the project and made planning for the content working closely with the magazine staffs.