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BEAMS 35th Anniversary



04/2011 - 06/2011

  • Campaign / Promotion planning
  • Media planning / Buying
  • Public Relations
  • Produce
  • In-store sales promotion
  • Limited area sales promotion

Cosmo put together the plan to celebrate BEAMS 35thanniversary with MEN’S NON-NO magazine’s 25th anniversary and picked up famous stylist Tomoki Sukezane, who celebrated his 5th year in writing a serial column in the magazine, to develop original merchandising to commemorate this occasion. Cosmo also planned and executed a pop-up retail, an event to invite readers of the magazine and collected BEAMS fashion snaps in 4 major cities to spread the promotion to a nationwide level.