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PUMA SOCIAL Campaign

PUMA JAPAN

SOCIALビジュアル

1/2011-

  • Campaign / Promotion planning
  • Creative
  • Media planning / Buying
  • Public Relations
  • Produce
  • In-store sales promotion
  • Limited area sales promotion

PUMA SOCIAL was a global marketing campaign honoring “after hours athletes” – the lifestyle of fun friends enjoying games such as bowling, darts and pool. Cosmo developed and executed action plans for the Japanese market including development of a local tagline, production of campaign website and iPhone application using AR function to engage consumers and drive traffic to PUMA shops. Cosmo also customized a club in Tokyo to promote the campaign, executed a reception party for media, created and operated a Twitter account, and put together promotion package targeting university students along with basic media planning/buying and production of product catalog.