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PUMA AFRICA Campaign

PUMA JAPAN

campaignビジュアル

2/2010-4/2010

  • Campaign / Promotion planning
  • Creative
  • Media planning / Buying
  • Public Relations
  • Produce
  • In-store sales promotion

PUMA AFRICA was a global marketing campaign to celebrate humankind’s heritage in Africa in conjunction with the FIFA World Cup in South Africa. Cosmo developed PR content for the Japanese market including production of a theme song by popular musicians. Cosmo executed a concert event featuring these artists as well as put together the campaign website, product catalog, and reception party for media as well as conducted media planning and buying for multi-platform advertisement activities.