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Global Work Oto-fukei Soundscape Japan Project

POINT

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2009 - 2011

  • Campaign / Promotion planning
  • Public Relations
  • Produce

Global Work is a brand owned by Point Inc that target young families. The Oto-fukei Soundscape Japan project was put together and operated by Cosmo as a campaign to increase awareness towards brand’s eco-friendly concept and products as well as engage consumers in environmental issues by focusing on sounds found in nature and in everyday lives. Several art directors were comissioned to create limited edition T-shirts to represent various soundscapes throughout the country. Consumers were able to download the actual soundscapes by accessing the QR codes on the T-shirt tags.