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Heather 10th Anniversary Promotion

POINT

10_logo

3/2011-3/2012

  • Campaign / Promotion planning
  • Research / Consulting
  • Creative
  • Media planning / Buying
  • Public Relations
  • Produce
  • In-store sales promotion

Cosmo put together and executed an annual brand promotion campaign to celebrate Heather brand’s 10th anniversary. We developed the campaign theme, conducted model casting, produced model collaboration items, booked third party collaboration packages, developed on-line platforms and put together magazine promotion. Highlights of the promotion included consumer engagement program using Ameba Blog platform where fans voted for new products to be developed. Cosmo also secured a major tie-up program with NON-NO magazine that included cover feature, TV spots, OOH, and special supplement attachment.