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HARE 2011 Brand Promotion



3/2011 -

  • Campaign / Promotion planning
  • Research / Consulting
  • Creative
  • Media planning / Buying
  • Public Relations
  • Produce
  • In-store sales promotion

HARE is a brand that features both men’s and women’s line. Cosmo was asked to put together an annual brand promotion plan for 2011. We developed the entire campaign content, starting from strategy and covering catalog production, website renewal, media planning and SP tool development with the aim to enhance brand image and status.